A Step-By-Step Guide To Starting A Bottled Water Business In Kenya

Introduction

Starting a bottled water business can be a profitable venture, particularly in Kenya where there has been an increasing demand for clean and safe drinking water. This demand is driven by several factors, including health concerns, lifestyle changes, and the convenience bottled water offers for people on the go. In this step-by-step guide to starting a bottled water business in Kenya, we’ll explore how you can establish a successful bottled water business and tap into this growing market.

Factors Driving the Bottled Water Business in Kenya

Health Concerns

One of the main reasons behind the growth of the bottled water industry in Kenya is health concerns. Many consumers mistrust the safety of tap water, especially in urban areas where water shortages and infrastructure issues are common. As a result, people often turn to bottled water as a reliable source of clean drinking water.

Additionally, media reports and health campaigns have emphasized the importance of drinking adequate water daily to maintain good health, improve skin quality, and delay aging. These health-conscious consumers are more likely to purchase bottled water to ensure they are consuming safe and pure water.

Convenience

The convenience of bottled water is another key factor contributing to its popularity. Bottled water is portable, making it easy for people to stay hydrated while on the move. Whether commuting, exercising, or traveling, having a bottle of clean drinking water is seen as a necessity.

Lifestyle Changes

Changes in lifestyle have also influenced the bottled water market in Kenya. As incomes rise and more people become exposed to global trends, carrying bottled water has become a symbol of an active, healthy lifestyle. While drinking bottled water was once considered a mark of prestige, today it has become more of a necessity, available to a broader segment of the population.

However, some consumers still opt for premium brands to distinguish themselves, choosing established or well-known brands for the sense of status they confer.

Water Quality Issues

In some regions of Kenya, tap water is either salty or has an unpleasant taste, making it unsuitable for drinking. In such cases, bottled water is an attractive alternative for those who can afford it. People living in these areas, as well as tourists and expatriates, are likely to rely on bottled water to meet their daily hydration needs.

Step-by-step guide to starting a bottled water business in Kenya

If you’re considering venturing into the bottled water industry, here’s a detailed guide on how to get started:

Step 1: Conduct Market Research

Before launching your bottled water business, it’s essential to conduct thorough market research. Understand your target audience, their preferences, and the competition in your area. Identify potential customers such as offices, gyms, schools, retailers, and individuals who prioritize health and convenience.

Research the existing brands in the market, their pricing strategies, and distribution networks. This information will help you carve out a niche for your business and develop a competitive edge.

Step 2: Obtain the Necessary Licenses and Approvals

Bottled water businesses are subject to strict regulations in Kenya, as water quality directly affects public health. To operate legally, you need to secure the following:

• Water Testing Certification: Have your water source tested for contaminants by an accredited laboratory.
• Kenya Bureau of Standards (KEBS) Certification: This ensures that your bottled water meets the required safety and quality standards.
• Public Health Certification: Ensure your production facilities are hygienic and safe for food-grade products.
• Business License: Obtain a business permit from your local county office to operate your bottled water company.
• KRA Excise Stamps on Bottled Water: The Kenya Revenue Authority (KRA) requires that all bottled water, juices, energy drinks, soda, and other non-alcoholic beverages manufactured or imported into Kenya from November 13, 2019, must have an Excise Stamp. This is in accordance with the Excise Duty Act 2015 and Legal Notice 53 of 2017.

By securing these licenses and adhering to regulations, you will ensure the credibility of your business and avoid potential legal issues.

Step 3: Choose a Water Source

The quality of your water source will determine the success of your bottled water business. Some potential water sources include natural springs, boreholes, or treated tap water. Whichever source you choose, make sure it is sustainable and can provide a consistent supply of clean water.

It’s also important to invest in water treatment processes such as filtration, UV treatment, and reverse osmosis to remove any impurities from the water. This ensures that the final product is safe for consumption.

Step 4: Invest in Equipment

Setting up a bottled water plant requires investment in high-quality equipment, including:

• Water Treatment Systems: For purifying the water.
• Bottling Machines: For filling and sealing the bottles.
• Labeling and Packaging Machines: For branding and packaging your product.
• Storage Tanks: To hold treated water before bottling.

Choose equipment that suits your production capacity. Smaller setups may only require basic bottling systems, while larger operations may need automated machinery to increase efficiency.

Step 5: Develop a Brand and Packaging

Branding is critical in the bottled water business. Consumers often associate brand names with trust, quality, and reliability. Invest in creating a unique brand that resonates with your target audience. Your brand should communicate purity, health, and convenience.

Packaging also plays a significant role in attracting customers. Design visually appealing and eco-friendly bottles that are easy to carry and store. Remember, the look and feel of your bottle can set you apart from competitors.

Step 6: Set Up Distribution Channels

To ensure the success of your bottled water business, establish effective distribution channels. Depending on your business model, you can sell directly to consumers, partner with local retailers, or supply large institutions such as schools, hotels, and offices.

You can also offer home delivery services to reach more customers and create a loyal customer base. Consider investing in logistics, including delivery vans, to streamline the distribution process.

Step 7: Market Your Business

Effective marketing is crucial for attracting and retaining customers. Leverage both online and offline marketing strategies to build awareness of your bottled water brand.

• Social Media: Use platforms like Facebook, Instagram, and Twitter to engage with potential customers and promote your product.
• Word of Mouth: Encourage satisfied customers to refer others.
• Promotions: Offer discounts or loyalty programs to encourage repeat purchases.
• Local Events: Sponsor community events or marathons where you can showcase your product to a broader audience.

Step 8: Monitor and Improve

Once your business is up and running, continually monitor its performance. Keep an eye on sales trends, customer feedback, and market demand. Use this information to adjust your pricing, distribution strategies, and marketing efforts.

Additionally, ensure that your production processes remain efficient and your product consistently meets the required quality standards.

Step-by-step guide to starting a bottled water business in Kenya – Conclusion

Starting a bottled water business in Kenya can be a rewarding venture, given the rising demand for clean and safe drinking water. By following this step-by-step guide to starting a bottled water business in Kenya, you can set up a profitable and sustainable business that meets the needs of health-conscious consumers.

Remember, the key to success in this industry lies in ensuring water quality, adhering to regulations, building a trusted brand, and maintaining effective distribution. With careful planning and execution, your bottled water business can thrive in this growing market.

Where to high-quality buy water purifying machines in Kenya

As we have seen above, one of the most important equipment you will need is a water purifying machine. So where do you buy high-quality water purifying machines in Kenya if you intend to venture into water bottling business?

The answer to that question is Gditech Kenya. We are a market leader in manufacturing high-quality water purification machines that meet KEBS standards. We also build top quality water station machines like water vending stations with bottle washing and rinsing tanks. Our water station and water purification machines come with 1-year warranty.

Our most efficient and highest selling water purifiers are the reverse osmosis water purifiers. These RO systems can be customized to suit your needs. For example, if you need one that has capability to purify highly contaminated water that has high levels of dissolved solids, odours, chemicals or other contaminants, we can custom build one for you. If your water source has low levels of contaminants and doesn’t need a highly versatile water purifier, we can also make one that is suited for such water.

On the other hand, you might need one for just purifying municipal supplied water that comes pre treated and with less contaminants. We can build one too that is fit for that purpose.

Why buy water purifiers and water station equipment from Gditech Kenya

• Market leaders with great experience in making water purifiers and water vending station equipment
  At Gditech Kenya, we bring years of industry expertise, making us a trusted name in water purifiers and vending station equipment. Our extensive experience guarantees top-quality products designed for efficiency and durability. When you buy from us, you benefit from tried-and-tested solutions backed by a solid reputation.
• Customized products that meet your requirements
  We understand that every business has unique needs. That’s why we offer customized water purifiers and vending station equipment tailored to your specifications. Whether it’s capacity, design, or functionality, we ensure that the products you receive align perfectly with your goals, making your investment worthwhile.
• Personalized Expert Consultation
  Our team provides personalized expert consultation to help you make informed decisions. From choosing the right equipment to optimizing performance, we’re here to guide you every step of the way. This ensures you invest in the right solution that best fits your needs and operational environment.
• Quality Assurance that meets KEBS standards
  When you choose Gditech Kenya, you’re assured of the highest quality products that meet Kenya Bureau of Standards (KEBS) requirements. Our rigorous quality control ensures that every water purifier and vending station we deliver is safe, reliable, and built to last.
• 1-year Warranty
  We offer a comprehensive 1-year warranty on all our water purifiers and water vending station equipment, providing peace of mind. In the unlikely event of any issues, you are covered, ensuring your business runs smoothly without unexpected costs or delays.
• Dedicated After-Sales Service
  Our commitment to you doesn’t end at purchase. We offer dedicated after-sales support to ensure your equipment performs optimally. Whether you need troubleshooting assistance or routine maintenance, our team is always ready to help, ensuring you get the most out of your investment.
• Countrywide Delivery Across Kenya
  No matter where your business is located, we’ve got you covered. Gditech Kenya provides reliable countrywide delivery, ensuring your equipment reaches you safely and on time, allowing you to start operations without unnecessary delays.
• Free Installation and Commissioning
  We take the hassle out of setting up your water purification or vending station equipment. Gditech Kenya offers free installation and commissioning, ensuring everything is set up correctly and ready to operate. This helps you save time, reduce costs, and ensures a seamless start to your business.

Contact us today to purchase a water purifier or water vending station machine

• Call us or WhatsApp us. You can call us or send us a message or WhatsApp on our phone number +254 715 01 45 10 and talk to one of our customer care representatives.
• Email us or fill out our form. You can email us at gditech2019@gmail.com or info@gditech.co.ke and we will get back to you as soon as possible. You can also fill out our contact us form and we will contact you shortly.
• Visit our workshop & showroom. You can visit our workshop in Ruiru or showroom in Eldoret, where you can see our machines in action and talk to our friendly staff. You are welcome to visit our branches located strategically in Ruru and Eldoret:
  • Ruiru Branch: You can find us behind the Shell petrol station in Kihunguro, where our dedicated team is ready to assist you.
  • Eldoret Branch: You can visit our Eldoret branch at Rehema Complex, opposite Japara Ltd., along Oloo Street in Eldoret. Our branch staff will provide you with personalized guidance and support.

We are looking forward to hearing from you and helping you start your water bottling business.

Notice:  Gditech is a market leader in the automation and fabrication industry in Kenya. We specialize in the manufacturing of reverse osmosis water purifiers also known as RO systems, commercial water purifiers, school reverse osmosis water purifiers, water refilling stations, cabinet water vending machines, cooking oil ATMs also known as salad ATMs, mama pima cooking oil dispensers, milk ATMs, pasteurizers and milk chillers. You can also visit our shop page to see all products and their prices.