Water Vending Business Plan Template for Kenyan Businesses
Have you been desiring to start a water vending business in Kenya but you don’t know how to go about it? We have you covered. Here is a water vending business plan template for Kenyan businesses you can modify to suit your business. Please note this business plan template needs more refinement and you need to do more research to understand the industry before investing your time and money into the business. We however, hope this water vending business plan template will help you have a good understanding of what is required and where to start.
If you need the necessary equipment we also got you covered. See the last section for more information.
Water vending business plan template for Kenyan businesses
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- Executive and Company Summary
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Business Opportunity: In today’s world, access to clean and safe drinking water is a fundamental need, and unfortunately, it’s a need that remains unmet in many parts of the world. This business plan outlines our commitment to addressing this pressing issue through our water purification services.
Services: At Gditech Aquafresh, we offer a range of cutting-edge water purification services, including advanced filtration systems, water testing, and customized treatment solutions. Our goal is to provide clean and safe drinking water to homes, businesses, and communities, ensuring the well-being of our clients and the environment.
Target Market: Our primary focus is on residential customers, commercial establishments, and communities facing water quality challenges. By tailoring our services to meet the specific needs of each market segment, we aim to create a lasting impact on the communities we serve.
Business Model: Our business model revolves around water refiling for walk-in clients and supply to commercial and individual clients. We use advanced water treatment systems to purify water that guarantee the highest water quality standards. Our revenue streams include 5 liters, 10 liters and 20 liters dispenser bottle water refills as well as water bottles between 500 ml to 1liter sales for the retail market.
Marketing Plan and Sales Strategy: To reach our target market effectively, we will employ a multi-channel marketing approach, including online advertising, social media engagement, exhibiting in events, selling to retail shops through sales people, negotiating for shelf space on supermarkets and printing stickers and posters to be placed on strategic places. Our sales strategy focuses on one-on-one sales through sales personnel, where we visit different towns, shopping centers, estates etc. to do look for sales.
Competition and Market Share: In a competitive market, we differentiate ourselves by offering state-of-the-art purification technology, exceptional customer service, and competitive pricing. Our commitment to high quality, hygiene and customer satisfaction sets us apart, and we aim to capture market share by becoming the go-to choice for purified water brand.
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- Products Offered
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Description of Products: Our core products include purified dispenser refill water and single use bottled water. These products range from 500-ml bottles to 20-liter refill bottles. We also offer door to door delivery for refill bottles.
Market Needs: The critical need for clean and safe drinking water is at the heart of our services. We address the increasing concerns over water contamination, pollution, and scarcity, providing peace of mind to our customers.
Competitive Edge: Our products are distinguished by their great taste, affordability, and our commitment to hygiene. We prioritize eco-friendly and advanced purification methods, setting us apart as a responsible and innovative provider in the market.
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- Market Analysis
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Identifying Needs: Our market analysis reveals a growing need for affordable and high quality water, driven by rising concerns about water quality and health risks associated with contaminated water sources. Some of the existing products often fall short of meeting these needs effectively.
Industry Trends: The water vending industry is witnessing steady growth, with increasing demand for sustainable and technologically advanced solutions. Consumer awareness of water-related issues is on the rise, creating an opportunity for our business to thrive.
Barriers to Entry: While the industry offers significant opportunities, it also presents barriers to entry, including stringent regulations, technical expertise requirements, and the need for substantial initial investments. However, these barriers are surmountable with the right strategy and expertise.
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- Human Resources Plan
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Talent Acquisition: To ensure we have the right team in place, we will implement a comprehensive recruitment strategy. This includes hiring sales and marketing personnel, purifying and refill station machine operators, and administrative staff with a strong customer service focus.
Retention and Development: We understand that retaining the right employees is as crucial as recruitment. We will invest in employee training and development programs, fostering a culture of continuous learning and growth.
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- Financial Plan
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Current Financials: Our financial plan includes an overview of our current financial status, demonstrating a solid foundation for growth. We have sufficient funds for equipment and operations in our accounts.
Projected Financials: We have developed detailed financial projections that encompass revenue forecasts, operating expenses, and cash flow statements. This enables us to set realistic expectations and plan for various scenarios.
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- Marketing Strategy
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Brand Visibility & Marketing: Our marketing strategy centers on increasing brand visibility through online and offline channels. We will invest in a professionally designed website, social media campaigns, posters, fliers, catalogues, participation in local events, negotiating for space on supermarkets and direct sales to shopkeepers.
Where to buy water vending machines in Kenya
Are you interested in starting a water vending business and looking for high quality machines for the business? At Gditech, we are a trusted manufacturer of top quality water vending machines in Kenya.
We manufacture the following machines and equipment related to water vending business:
- Reverse osmosis water purifiers.
- Water stations.
- Water vending machines also known as water ATMs.
- Bottle rinsers.
- Stainless steel water storage tanks.
We not only manufacture but we also offer repair and maintenance of the machines.
If you need to acquire any water vending machine, get in touch with us today. Use any of the options below to get in touch with us:
- Phone Call: +254 715 01 45 10
- WhatsApp: +254 715 01 45 10
- Email: gditech2019@gmail.com, info@gditech.co.ke
- Fill out our Contact Us Form.
- Leaving your comment below:
Visit Our Branches
For those who prefer a face-to-face interaction, we welcome you to visit our branches located strategically in Kenya:
- Ruiru Branch:Find us behind the Shell petrol station in Kihunguro, where our dedicated team is ready to assist you.
- Eldoret Branch:Visit our Eldoret branch us at Rehema Complex, opposite Japara Ltd., along Oloo Street in Eldoret. Our branch staff will provide you with personalized guidance and support.
You can also visit our shop page to see all other machines and equipment we manufacture.
We look forward to serving you.
